Brief

Juju juice company sells healthy and fresh juice. The juice is 100% natural with no artificial flavour. The keywords for the logo are joyful, memorable and energetic.

Challenges

I found out in Vancouver the beverage bar’s logo are bias to typography style. Most of the logos do not look cohesive with their product and sprite. The goal of this project is to create a clear visual identity and approachable with the young adult group and change the visual approach.

Solutions

I played with the letters and the shape of the cup. The final logo uses letters to present a happy face. It is fun and approach to the customer, and the logo interacts with the customer like a welcoming smile.
logo
Cup
Vinyl Logo

Drafts